[woodandsteel]

The article is arguing that the $4k Renault is as disruptive in India as the Tesla is in the US. That seems like a reasonable claim.

[LoSboccacc]

Tata Nano ($1600 equivalent) didn't disrupt a thing, why would this?

[sangnoir]

If you had read the article, you would know Renault's answer to this question.

[LoSboccacc]

If the issue is cars being status symbol being fancy but cheap won't help and won't make it desiderable nor a status symbol anymore than a dirt cheap rolex would

[sangnoir]

Did you read the article?! Renault's approach was to model the cheaper car after an existing car (Kwid) that was proven/already popular on the Indian market, and then they drove down component costs. They are relying on a market proven market segment (and the Kwid's halo effect won't harm).