[ajeet_dhaliwal]

Exactly my experience too. I have been an automation developer in three teams across two games companies - integration tests provide great value if run continuously and daily, they are especially helpful for uncovering regression. Also the parent describing the sad state of affairs in the AAA games industry is fairly accurate and that leaves little hope for TDD/BDD and other similar practices. One of the sources of all of these problems are business model challenges at a company level which then leads to low pay and high stress creating high attrition. Things just aren't planned out the way you may think they would be. The toss away tradition means that unlike companies developing long running services where automated tests written once may be valuable for even a DECADE, that's not true in games so the ROI isn't quite as high, although this may be changing slightly at least when it comes to engine churn and so in does appear to be slowing down.

Aside - having worked on automated testing in the AAA games industry I have found that good reporting helped managers and other devs better see the ROI from the work put in and I have been involved in creating a service for reporting automated test results across dev teams, see my profile if you're interested and give it a try, you can use it for free and I'd love to get your feedback - send me an email.