[kpxxx]

I'm going to give the article a pass on this. They explain the genesis of the Snapchat dot codes. They don't explicitly say that the FB and snapchat codes are based on QR, they do genericize the term QR a bit, but that is all.

The problem is of course barcode isn't quite right either. The term 2D or Matrix codes never really caught on (of course the FB symbol isn't a matrix code either).

Further, the "dreaded" is a bit of poorly worded editorializing. But I recall a few years ago when they started popping up, that whily maybe not dreaded, people thought they were a stupid gimmick (for all the reasons mentioned in the article) and many times intrusive or tasteless. Dreaded similar to fucking blue LEDs. That is, to say, Blue LEDs are useful, but it was damn fucking annoying when a bright one was put on damn everything they didn't belong.