Well, first you sign a multiyear agreement. Lets call it 5 years. Now you only need to find a way to spend $200m a year on a service that purports to discard your videos pretty damn fast.
How do you do that? I figure a mix of bandwidth, storage, and personal targeting ad-tech. Most folks using cloud vendors are upset at the outbound traffic cost, so that probably costs a pretty penny. Especially when CDN and caching layers are pointless.