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by donohoe
3254 days ago
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As someone who has worked on building two paywalls and still involved in them, please bear in mind a few things. 1. Publishers have ability to configure access on paywalls as they see fit. Whether based on referrer, UA, and a whole host of other attributes, history and so on. 2. Publishers don't care about a degree of paywall evasion. Studies show that people willing to pay will pay, and those who go to great lengths to evade won't ever subscribe. The question is then, do you want to waste expensive developer resources in an arms-race against ppl who'll never give you a cent, or do you want to spend that developer time enhancing the experience for those who will subscribe. 3. Full locked-down paywalls are known to be bad. Publishers still want to ensure their content is in the public conversation, and that means their content has to be accessible in soem form - or you strategically choose to follow a different business model. See: https://techcrunch.com/2010/11/02/times-paywall-4-million-re... |
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