[blackskad]

This standard is not unique to Google. It's part of the Schema.org initiative to add semantics to the web. The full definition is here:

http://schema.org/Recipe

The biggest problem with it, imho, is the lack of a proper definition of ingredients. An ingredient is just a plain string containing the unit, amount and name and sometimes an extra note. Having a quadruple instead of a string would make this standard a lot more useful.

[soneil]

I was surprised to find that bbc.co.uk/food uses the Recipe schema. Made scraping it much easier when there was some talk about canning it a couple of years back.

[peteretep]

    > I was surprised to find that
    > bbc.co.uk/food uses the Recipe
    > schema

Gotta say, having worked at the Beeb, this doesn't surprise me at all. Amazing what marginal-value technical itches can be scratched when commercial pressure is eased off...