[bazillion]

My entire product of doing in-image advertising[1] was created in order to build a new concept website for my uncle's nautical antique store[2]. He has a store built out of an old lighthouse in Old Town San Diego, and it's basically a museum (where you can buy the stuff inside it). When he came to me, he asked me if I could build a website that has the feel of his museum-like store, so I said, "Why don't we just take pictures inside of the store itself, and let your customers browse the pictures by hovering their mouse over the products and getting more info on the products they're interested in!".

The punchline: I spent months building a pretty amazing site, to have him say that his audience was probably too old to understand how to use the site I built. So far, that technology has led to two granted patents and my startup![3]

[1] https://www.youtube.com/watch?v=tf4pE0xtYTo

[2] http://westsea.com

[3] http://pleenq.com