[bearton]

I've tried a few meal kit companies (blue apron and hello fresh) and I was underwhelmed by the product and the service.

Whole Foods ingredients + Amazon delivery = game over for most of these meal kit companies.

They would be able to provide users added levels of customization and probably same day or next day delivery whereas with most meal kit companies, you have to lock in your menu for the week the prior week, which is inconvenient if plans change.

Ultimately, I'm excited about this move as I shop at whole foods regularly and look forward to the ease of delivery that Amazon provides.

I wonder where Amazon will target next; they've already targeted grocery and meal kit delivery and revealed plans to compete with Zillow and Redfin this week in real estate. Which industry is next?