[smakz]

Ideally you should of had 10 customers lined up before you even started building anything. Draw upon friends and family -- you'll need close relationships with your few first customers to know where you went wrong and get continuous feedback.

Direct email/direct mail/paid search are all going to get you a high bounce rate and very few customers. Save yourself some money and network with people who might be interested in your service.

[msencenb]

This seems to be part of my problem. In order to get the ball rolling I need some iPhone app developers to buy into the service. My family network doesn't have any developers, although I know 1 or 2 friends who might be interested. I definitely plan to leverage my friends/family network to get users; however, this seems to be after the stage of getting the first 10 dev customers.