[hokkos]

Because if you don't release an localized app you receive bad ratings that people never update.

[kiliankoe]

Not a bad point, I hadn't thought about that, but you do still have the option of flushing all reviews with an update if they're primarily negative.

[Sharlin]

Also flushing people's memories? Seriously, marketing and PR is a human problem, stop treating it as an engineering one.