[DaggerDagger]

I think a lot of the commentary on Juicero misses the real skeleton in the closet.

The product was designed to specifically to justify the business model of the DRM pulp packets and thus MRR for the purpose of revenue and growth. Everything about it looks like they designed the packets and juice pulp DRM features first, then backfilled the rest of the mechanical design to support the REAL features (keeping people buying your fruit packages) and not the FAKE features (juicing?).

Many people talk about the ring roller/ toothpaste squeezer method being easier. Of course! But how do you do DRM with that? It's trickier. How do you scan the barcode and also keep your customers from using off brand K-Cups, I'm sorry I mean, fruit pulp packets.

It's obvious for $800 they could have designed an amazing conventional juicer, which actually would be a better product. But how do you get monthly recurring revenue out of that and thus justification for raising millions in venture capitalist money?

Juicero is a great example of dark hardware design and a cautionary tail about the hubris of the "if you build it" risk management strategy.

[oh_sigh]

Why would drm be harder with a roller? If it's in the housing most people aren't going to open it and override even a simple drm mechanism