[justabystander]

IBM has a huge problem with misrepresentation. It goes all the way to the top, with a CEO that promises major growth without a clear plan forward. The employees themselves seem to doubt whether they'll have a job in the near future, given the near-annual mass layoffs and the unclear market strategy.

Talking about market strategy, no one knows what IBM does anymore other than garner support contracts and land body-shop jobs. Everyone knows Watson because it's won Jeopardy and a few other games. But that's not because Watson is ground-breaking or anything, but because IBM hasn't done anything else new in 5-10 years. So Watson seems less like a crowning achievement, and more like debris from the Titanic. The company's treading water, and barely, at that.

Sales, however, swears that Watson can do everything from getting the best tax return to curing hair-loss and replacing 80% of the work force. But anyone who's not a fool knows that current AI still has to be tailored towards an industry to be useful. And that's still going to take a huge amount T&M investment. Which you can see from the well-known failed (and expensive) Watson projects.

Usually the only companies who fall for it are the ones where management is less about technical skills and more about kickbacks and favor trading. Or national/international-level contracts where the most important thing required is someone to blame or sue when things inevitably go wrong. Everyone else either understands the technology is more complicated than the presentation, or they have enough insight into IBM to discount the powerpoints.

I mean, IBM still isn't as bad as Oracle. But, if I had to pick a metaphor for IBM's reputation... I'd go with "IBM is as much an innovator as Steven Seagal is an action star."