[Toboe]

>Since you can't favor certain service you also can't faster connection for only some data. Say you are paying for a 10 Mbit connection and buy a game for download. Even though you only need a fast connection for a certain amount of time/data and you've already paid something, there's no way to for the provider to buy high speed data to you. Instead you permanently have to get a faster connection just to have a good experience with service you are already paying for.

The ISP can't choose for you which services/end-points get favored.

You could get a 10 Mbit/s flat and 100 Mbit/s volume with some User interface to choose "Everything to the flat, [super awesome online shop for games] to the volume"