[code777777]

I think we need a new term and perhaps a visceral, easily understandable metaphor.

Common Joe just doesn't get it or know what we're talking about.

He instantly gets "death panel" or "fake news." But net neutrality sounds like something fuzzy almost benign.

[djsumdog]

Many countries don't have network neutrality. In Australia, Optus use to off "free social" where Facebook, Twitter, Wikipedia and a few other sites didn't count against your bandwidth.

Add network neutrality legislation and it would be very easy to lobby against: "Turnbull wants you to pay more for Facebook and Twitter"

Most people don't have an understanding of what Quality of Service is.

[amelius]

Perhaps the "corporate internet"?

At least it has a negative connotation to it, while "net neutrality" has not.

I'm guessing it is easier for people to oppose something, than to support something. Opposing something feels more urgent.

[ABCLAW]

I've always thought "Anti-Internet Racketeering" described the issue and ramifications pretty succinctly.

[scottLobster]

Too many syllables for a good slogan. Need something like "It's my internet!" or "Fight internet extortion!"

[dragonwriter]

“Open Internet” is good, and is what the FCC policy focus has always been labelled.

[gervase]

The biggest problem with terms with a positive connotation is that both sides will claim them.

For example, Comcast will simply say "we support Open Internet" with the implication that "Open" in this context means "We can do whatever we want with our own lines.", i.e. complete corporate freedom. This deliberately promotes confusion, and then whoever has the most money wins.

In my opinion, the biggest problem is that this topic is relatively more technical than most people are used to understanding, which makes it very difficult to convey the various ramifications without over-simplifying.

[abawany]

The ever popular 'Free Choice/Freedom' angle? Removal of Net Neutrality ensures that the ISP gets to decide what the consumer watches. 'Don't let them tell you what to watch!' (followed by horrified alpha males watching Dr. Quinn Medicine Woman on Youtube or whatever else passes for horrifying nowadays.)

[J5892]

How dare you imply that Dr. Quinn Medicine Woman was horrible!

[abawany]

Ha, just passing along a tired old joke :). I personally never saw the show myself but plenty of shows had a good time making fun of it (Home Improvement, Red Green Show (?)) I guess I stopped watching TV after the 90s sitcoms stopped so my references are old and tired.