[pavanky]

It is not a problem to the consumer, but a problem to small or up coming companies. If users are being incentivized to use a particular service, then it makes it harder for any new comer to even compete at the same playing field.

[dis-sys]

the same can be said for anything related to promotion. new comers can not afford to play their ads on TV, they don't have money to show their name during super bowl.

[peterhadlaw]

This is correct. And let's say a new service wanted to differentiate itself somehow by prioritizing some sort of exclusive deal with an ISP that provides an improved consumer experience, well now they can't

[pavanky]

That is not the same as promotion. You aren't paying to watch the TV ads.