You, and others, are missing the point: the americentrism is in assuming that the website readers are from US, not about the impact on US trends on the rest of the world.
Well, I'm outside of the US, and needed to turn on a VPN to just be able to see the impact of the Battle for the Net action. Most of the websites had some sort of geographical restrictions on who to show the message to.
Are they even US companies anymore?