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I think AWS needs a good UX designer. I find that using AWS can be overwhelming at first. Here's a few suggestions:

1. Take "Amazon" out of every product name. Have a look at this list for example: http://docs.aws.amazon.com/general/latest/gr/aws_service_lim... This adds nothing but clutter to the page.

2. Stop calling everything "Simple". If it's simple, people will be able to tell for themselves. Calling things simple potentially makes people feel dumb if they have a problem with it.

3. The sheer number of offerings (over 18 groups with multiple items) on the "Services" tab of the AWS management console is overwhelming. I'd have a designer see if there was a better way of organizing things.