[drewmol]

I think it's just a consequence of a popular idea at the right time. And 2 killer features, self deleting shares(no percieved history) and it being super easy to select who you do/don't want to share with. Sort of an anti Facebook/public history/complicated privacy settings backlash spurred by a younger generation who grew up with Facebook always existing.

Quicken Loans came out with a service called "Rocket Mortgage" several years ago and I thought, "who wants to enter the likely largest financial commitment of their lives at the click of a button?" Turns out, lots of people... simplicity sells.

Anyways I think eventially once one of these big data hording companies goes under to the point of simply selling all their user data to the public in form of a paid search engine, and public/private key encryption is super simple and mainstream, things will change. I'd bet it might just be when Snapchat goes under;-)