It doesn't matter what they are selling it as. It's only important that it gets passed.
Electronics in general make use of a variety of "Rare Earth metals," that we are quickly running out of. At our current pace, we are set to run out of some of these Rare Earth metals in just a few decades. The United States is already 100% reliant on imports for many of them. Some sort of reduction scheme is necessary, otherwise the cost of all electronics will skyrocket in just a few years.