[tyrw]

"When we lecture angry people, the search data implies that their fury can grow. But subtly provoking people’s curiosity, giving new information, and offering new images of the group that is stoking their rage may turn their thoughts in different, more positive directions."

This was the most interesting takeaway for me. It's one thing to know that negative behavior is underreported on surveys, but much more valuable to draw potential conclusions about how the situation might be improved.