[userbinator]

The keyword is "publishing" --- as in, producing human-readable physical copies, not electronic ones. It just so happens that the format was relatively suitable for the latter too (because it actually looks like a printed document rendered on the screen --- unlike HTML or other formats around at the time), which is why that use-case became popular. PDF is basically a descendant of PostScript, which was designed to control printers.

(Its PostScript origins may also explain the bizarre mix of text and binary that constitute the file format. For example, page contents are in a relatively free-form PostScript-ish RPN-like textual language, but are found in "content streams" which may be compressed or encoded into a binary format. Data "object" structures include things like '<<'-delimited dictionaries, '[' arrays ']', textual "/Names", and even provisions for comments(!?).

Then there are things like the cross-reference table of all objects in the file, which is an array of fixed-width textual numbers representing file offsets, e.g. "0000001056 00000 n" refers to something 1056 bytes from the start of the file. Reactions of WTF!? from those working with the format for the first time are not uncommon.)

[amenghra]

Minimal PDF explained: https://brendanzagaeski.appspot.com/0004.html