[vogt]

I can't give specifics since I'm no longer with that company and even a cursory search of my profile here could put 2+2 together, but using an outcomes-driven framework survey (~150 respondents, we were a niche industry so this was a huge sample size) we were able to add critical new features to our roadmap that were opportunities we never saw before. By using the formula in that book you are able to objectively determine underserved portions of the market "I really need the ability to do X, and currently am very dissatisfied with my ability to do so with my existing setup". And by using numbers, which is cool.

More on the research methodology here: https://medium.com/envato/a-step-by-step-guide-to-using-outc.... I realize this seems a bit OT from the original comment, but Jobs to be Done and ODI are the same authors and they are intimately tied together philosophically