[ParameterOne]

When you say funnel optimization, which side of the funnel are you talking about? And I am wondering if you really need lead gen or just a better idea of who your target customer is. Very specific target customers are usually easy to find....but you have to make sure you know how to talk to them, meaning, your towel page is selling "comfort and softness with upmost absorbency" but your customer might want to buy "looks great in your bathroom and the color won't fade"

[jimmygatz]

I agree and this is what we want whoever we hire to do as we currently don't have the skill-set/human resources to test out the different propositions.