[the_cat_kittles]

i want to thank you for this kind of response. ive been commenting on hn more lately, and its suprised me how quick people are to ignore the nuance of something and just say its "bad" or "good". yes, i know thats essentially what i did in my original comment. but you are challenging what i said with specific examples, and that makes for interesting discussion. and i agree, not all ads are bad. and i think your point about some of them being works of art in their own right is something i strongly agree with- i've scored a couple commercials and have a bit of experience seeing the amount of thought that goes into some of them.

that being said, if were just restricting the discussion to movies- my personal strategy now is to wait until i hear from people i know that something is good before i bother. its not a strong interest of mine, so im pretty indifferent overall. the other way i decide is if i see people on twitter i follow say that something is good. or, i hear about something that has actors or directors i like. so, i think this stance leaves me highly susceptible to marketing. but the fact that marketing is influencing my movie choices is not evidence that its a good thing-

if no one marketed movies, would we still watch movies? i think so. maybe not as many, but probably with more enjoyment overall. just a guess. do you have any art / music / film interests that are too specific to be overcome with marketing? i do, and i actively seek new stuff, which i am able to find, without the "aid" of sophisticated, organized marketing. i guess thats my counterpoint to the idea that marketing is helping to find stuff in this arena. i can see how teasers and the like can generate excitement and interest in a positive way, and thats a separate point.