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I built Thrail (https://thrail.io) 6 months ago wanting to solve my own difficulty to find and book quality outdoors activities in a certain area, especially when coming to a new place (tourism or recent relocation). I think there are multiple reasons why it wasn't successful as I believed it might be, most importantly because I built something without first researching the market enough, and failure to do so got me building something which wasn't very helpful to people. Another important issue was marketing. I'm developer myself, and even though I tried my best to get the word out there, the results weren't as good as I imagined they would be, on one side because I had no idea what I was doing, and on the other, because I didn't spend enough money on higher quality marketing. I spent couple of months building it but I don't regret that time -- although this conclusion is probably specific to my personal situation at the time, where I had just closed the shop on my own development agency of 3+ years and wanted to get a break by working on something fun. Additionally, out of all the "weekend projects" I started over the years, this was the first one I actually "finished", and that means something to me, regardless of the outcome. If I get into something similiar in the near future, I would definitely pay much more attention to the aspect of getting the feedback to build something people actually want to use. And marketing, definitely marketing. |
He's also big in the local Chamber of Commerce and said that lots of Chambers are willing to spend money to position their town as outdoor-friendly.