What do you reckon is the ideal way for a beginner to get into meditation, then? Particularly if that beginner lives in a busy, noisy place like London and has a busy, time-consuming jobs like running a start-up.
Ideally, you would find a regular meditation group that has one or two weekly sessions of maybe 30 minutes and some members with experience who can give you hints. That gives you a commitment to regular practice and a supportive group of peers without being too invasive. Skipping a week isn't a big deal, either.