[BoiledCabbage]

If marketing were really about "product discovery" there would just be a yellow pages for all products and we'd call it a day.

It is a zero sum game of trying to get a manipulate a consumer to like your product over another.

[quadrangle]

spot on. Do people need McDonald's ads to inform them about McDonald's products? Maybe in a few rare cases. It's not about information, it's about manipulation.