[rhizome]

AKA The Wirecutter/Sweethome Strategy.

[js2]

I don't think that's fair. Wirecutter/Sweethome is quite well researched and what is recommended they review directly.

[yellow_postit]

It's also marketing to ensure your product is included in their reviews.

[rhizome]

Yes, I like them too, but I'm not sure anybody else had really executed on that model before them, and at any rate they are the strategy to be copied nowadays.

[petra]

Well, the incentives of the wirecutter are to recommend you the more expensive products, like any commission based salesman. And it shows.