[fenwick67]

I'm no expert, but just because it's used by professionals doesn't mean it's not a vanity brand. See Monster Cables and Beats by Dre.

[swalsh]

Red is not used by "professionals" like your uncle who occasionally does some wedding photography. Red is used by "professionals" like filmmakers of The Hobbit.

http://www.red.com/news/profiling-the-technology-of-the-hobb...

[lobf]

It's losing some popularity now that companies like Arri are making better cameras, but that's been an industry leader for years... Any DP would be insulted by the accusation that RED is a "vanity brand."

[JDazzle]

As someone not in the industry, this is incredibly interesting to learn.

I only learned about RED after all the hype with their first digital cameras (that all the studios were helping to hype)

[lobf]

Yeah, their cameras have had some of the best technical specs in the entire marketplace for years. You can shoot at a wide variety of frame rates, and resolutions, it can shoot raw, or at a very high color space.

When it comes to cinematographers, the best tool is what they use. There's no choosing a camera because you look cool next to it...

Now there are cameras that have all or most of the features of RED, but more elegantly designed. The RED is kind of like a small PC that you can mount a lens to.

[seandougall]

Those brands are not used by professionals in any appreciable numbers, whatever their marketing would have you believe.