[carlos22]

Yes, but then you are in the game. And soon you spend more energy and time in building your marketing instead of the things which made you a good developer... It is the market logic which drives us to solutions which aren't really one (but we think we are forced to).

[mattmanser]

I'd say to people though, if you're not interested in playing the business game, probably best to be an employee instead. You even make more in the short/medium term.