[chamakits]

10 MB (the compressed GZIP given in the example) can be considerable. Even more so if you consider just how frequently bots are hitting those wp endpoints.

[toomuchtodo]

Non-cloud providers don't rake you over the coals for transfer.

[DamnInteresting]

The author's 10MB example is far from optimized. From the article:

> As 42.zip shows us it can compress a 4.5 peta byte (4.500.000 giga bytes) file down to 42 kilo bytes.