So am I supposed to feel equally condescended to by the man in upper management who calls me "sweetie" and the woman who has organized some person to show me around the office and introduce me to people? Okay.
Why interpret one charitably and not the other? I survived being called "honey" by a woman in management; I didn't take offense because it would never occur to me to spin a well-intentioned comment for victim points. I fully realize that cute nicknames can be used in condescending tones, but then the issue is being condescending, not the nickname. I also realize that the genders are reversed, and that's supposed to make the nickname more offensive or invalidate my opinion or something; just to head this one off early--it doesn't.
...and as with much of this stuff, much of it depends on context -- body language, situation, phrasing, intonation, and so on. A perfectly routine request or offer can quickly become patronizing depending on the manner in which it is asked, or by who. The vibe that I got from the original article was HOPPERS was one of those things -- help, ostensibly, but unnecessary and patronizing. Not in the same category as Mr. Sweetie Manager but still offensive.