People don't buy Tesla because of what it does (make a profit selling cars) they buy it because they're making cars "to make the world a better place," by releiving reliance on fossil fuels.
The why is more influential than the what. It's the same reason people are dumb enough to pay a 40% premium for Apple products that are equal in any meaningful metric to a PC.
The why is more influential than the what. It's the same reason people are dumb enough to pay a 40% premium for Apple products that are equal in any meaningful metric to a PC.