[throwaway2016a]

Trying to be helpful...

I think you may be getting down voted because it is generally considered bad form to submit your own blog unless it is a "Show HN" but if the content is good it can out weight that and an article can be up voted anyway. But if you do submit your own content it is probably best to let the content speak for itself vs trying to solicit HN as a discussion forum.

[robert-zaremba]

Thanks for a comment. What's the reason for not posting own article to content discovery services / agregators? It's a common thing.

[throwaway2016a]

HN is not a typical aggregator.

HN historical is not a marketing site, it's a forum where technologist share things they find interesting. So any form of self promotion is usually viewed with a bit more critical lens than if it was submitted by a third party. Rightly or wrongly the bar is set higher.

People liked your article (it made it to the front page) but your comment above feel like it is extra "sales" oriented even if the article itself if not about a product.

If you must comment on your own story you should do it as if you were commenting on another user's post, in first person. For example, you could rewrite your comment as:

"I wrote this article because I was frustrated with the poor reading experience when content is delivered in PDF. What do you all think?"