Yep, that would do the trick. It's like porn for some of us. In the end people want to work with other cool people. Hence the Ninja and Rockstar post, when you are not cool, the best way to try to fake it is with some Ninja or Rockstar slang. But in the end posting some shots of the UI and talking about the people / work environment will reflect a more positive light. Then trying to "cool up" your job posting.