[chejazi]

> it is only ethereum-platform based naming for anything like your address etc.

The "etc" is important here, because it refers to richer resources such as content hashes. With this, you could load the entire "frontend" for a website from a decentralized datasource, e.g. Swarm. Meanwhile, the backend could be the Ethereum blockchain/smart contract methods.

[kang]

No etc is not important because it is essentially a centralized mapping of a string of text to another, thats all.