[rrherr]

FrameWorks Institute is an interesting nonprofit organization — they "empirically identify the most effective ways of reframing social and scientific topics." In other words, replace the misleading metaphors with better ones.

http://www.frameworksinstitute.org/mission.html

For a practical intro, see "How to build a metaphor to change people's minds"

https://aeon.co/essays/how-to-build-a-metaphor-to-change-peo...