[caseysoftware]

I think there's an aspirational piece too. Without looking, do you know the names of the CEOs of any other car manufacturer?

So are you going to buy a car from one of them.. or the guy who is going to take us to Mars?

Which Vision do you want to be a part of?

[vultour]

I'm not speaking for everyone but the CEO's vision really doesn't affect my decision to buy a car. I'm personally more fond of 'luxury' cars so I'd go for an S-class unless I already own one and am buying a 'fun' car.