[atemerev]

If The Guardian is writing about it — no. The hype is over.

[polotics]

The Guardian is a very small corner of the internet, the hype is over when it's all over Facebook walls.

[lghh]

Isn't the point of 'about to go mainstream' that they are passed hype and all over Facebook? Mainstream = normalized in this instance.

[atemerev]

Facebook before The Guardian (they have to fact check and correlate).