[b1tr0t]

I believe the goal of the study was to explore how visual perceptions & expectations could influence the perception of taste.

Have you ever been focused on an activity and had more than one beverage at hand, and picked up the wrong one? For example, while coding, I had a freshly opened cold coke and yesterday's room temperature coffee both in reach. Focused on my screen, I took the coffee when I intended to pick up my coke. The mismatch between expectation and reality was very unpleasant when it hit me, but what was interesting was there was some fraction of a second after I took the sip before my consciousness was aware (painfully, painfully aware) that what I was drinking was not a fresh, cold coke.

Perception is interesting. What we see and what we expect are big influencers on what we perceive. I'm curious whether our other perceptions (touch, smell, hearing) can influence what our visual perception as strongly.