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by dialupmodem 3276 days ago
There's been plenty of startups that launched with bad domain names but wound up hits. thefacebook.com, getdropbox.com to name a couple.

Going the appname+app.com route you are quite literally signing up to work for the guy that owns appname.com. Think about it. Some day you will be paying him a huge cash sum for simply squatting on your name. Some day you may come to find he doesn't want to sell it ever, and will happily take advantage of this. Are you okay with either of these scenarios? I certainly am not.

Ideally you want one or two short dictionary words in a .com format, but all of those are taken. So what do you do?

IMO, the best option is uniquelySpelledName.com, no prefixes or suffixes, no non-.com domain names. Preferably it's short, 5-8 characters. People can only remember 7 or so new things at a time without much effort.

Ex: Your startup name is coolhats, but coolhats.com is obviously taken. Fine, register KewlHatz.com. Done deal. Memorable. Unique.

Why no alternate TLDs? Because they don't pass the grandma test. It's too much to remember. Your company ends up being "Foo Bar Co, withouot the m. Not .com, but .co" or "Foo Bar dot eye oh, <explanation>" ... grandma ain't gonna be remembering any of that.

Think about this. Do you really want to be explaining something as simple as your web address over and over again? I don't.

HTH

1 comments

I agree. Dont be too attached to your name that is taken. Chances are its really not as memorable as you think. Spend more time and think of another one.