[gabesullice]

First reaction: premade but customized "kits" would be nice

Second reaction: renting feels wasteful as the consumer and I struggle to see how it's profitable to refurbish/re-rent used furniture.

What would be really enticing: premade, customizable kits with 6-12 month financing and "trade-ups." Where I could sell back a piece for a newer/nicer piece. This might happen during the context of a move.

Providing a moving service too then seems a little tangential to the core business model, however it may still be advantageous since it could fill up slack time between deliveries. You would also have a perfect inventory of furniture and could provide an instant estimate and a one click purchase.