[gilsadis]

It's an excellent article and spot on. Insurance has remained fundamentally unchanged for centuries. In order to really change it, a complete re-architecture is needed. Insurance should be fully digital, hassle free, transparent and fair.

It's hard to really change it when you're not a fully licensed and regulated carrier. An MGA can create a beautiful UI on top of an old insurance product, but eventually, consumers will meet face to face with this old insurance product (for example in claims), and it's going to be the same old experience again.

As many of you stated here, there's an inherent conflict between the insurance company and the insured. Until that changes, the experience will stay the same.

In Lemonade, we are changing that. Will love to get your feedback. Here's how it works - https://www.youtube.com/watch?v=6U08uhV8c6Y&t=9s

Disclaimer: I'm head of product at Lemonade (lemonade.com)