[jaypaulynice]

Sounds like a good experiment, but your biggest competition is stores that offer financing. Why wouldn't I finance and then sell or move away with my furniture? What if the furniture is scratched, broken etc...Do I have to pay the full price now?

[jayreno]

We see ourselves as competing more with "ownership" than anything else. To us, ownership of furniture (i.e. responsibility for big ticket items that tie you down) is the problem.

Our competitive advantage to financing options is just that: we remove ownership from the equation while still giving you the ability to pay monthly rather than a large lump sum.