[dragonwriter]

> Part of the value-add in this is it comes complete delivered and ready to use, and hauled away at the end.

Aren't delivery and pickup charged services on top of the rental fee? So, it's not a value-add, just an available service (as is the case with incumbent rental providers, and also with most furniture sellers, except haul-away, which is only occasionally offered and even then only in a form useful if you aren't moving, since the haul away and delivery need to be at the same place.)