[dragonwriter]

> Feather = Rent-a-Center for well-off millennials,

RAC is focussed on rent to own rather than (planned) term-and-return rentals. (Which is why they don't advertise convenient pickup, though they do advertise most of the other feature Feather highlights.)

There are plenty of existing traditional furniture rental firms, though, that do target rentals with expected returns and do highlight easy pickup as a selling point.