[toomuchtodo]

> Cort's main business is going after government and corporate relocation budgets. We are focused more heavily on the larger market, servicing consumers who are moving frequently (i.e. every year or so).

This might be the crux though; gov and corp relos are not cost sensitive, as they're coming out of a large org's budget. Individual consumers (your target market) are. An average relo package given to someone is ~$20k.

I'm definitely going to follow your org to see if the experiment is a success; best of luck!

[toomuchtodo]

I just had the thought that perhaps your target market should be companies that hire people who move frequently, not the workers themselves. You get some of the relo dollars, companies can manage their costs more optimally (monthly over 12 months for the employee benefit versus upfront relo/lower relo outlay if a worker opts into your service), and a relationship with an org is going to be more valuable than with a single person.