[jayreno]

Yep, it's difficult to find fully furnished apartments in a number of cities, especially at a reasonable price. Oftentimes landlords will put significant premiums on apartments they have fully furnished and keep that margin for themselves. If you rent from someone like us, you don't have to pay that premium, and get the added benefit of picking what items you'd like.

We're also partnering with property managers and real estate cos in NYC to help them furnish their units. It seems to be resonating well with them to not have to pay thousands of dollars up front for furniture, and instead can make monthly once their rent checks come in. Helps them with cashflow.