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by jayreno 3281 days ago
Well, you're right - it's not "new". Rent-a-Center has been around since the 70s, but are completely predatory, offering lease to own options that gauge customers (ie. a $700 sofa will cost the customer $2100 after 2 years of payments, and will repo if they miss a payment)

We consider Feather "kind of new" because renting furniture it's not a habit that most people are used to. In fact, 97% of the US owns and deals with their furniture. So we think of ourselves as new in that sense :)