I have a hard time believing the shorting-the-antennas issue was unforeseen by Apple. I give a company that just pulled in a $63.5B year a little more credit.
BP's business model is based around taking calculated risks.
Apple's is based around creating beautiful products with innovative new features. They have definitely done it again... but whether or not the external antenna feature in particular will be seen as innovative.. I guess we will have to "stay tuned".